H&M Crisis

An assignment required me to dive into a social media crisis that occurred within the last five years and highlight what happened, how it was dealt with and discuss the short- and long- term effects on the brand and key stakeholders. I chose to discuss the 2018 H&M controversy where the brand used an image on their website of an African-American boy who is wearing a sweatshirt with a slogan that was viewed as extremely racist. I dive in this crisis on what happened, who was effected, how it was handled, and key takeaways.